Thursday, November 08, 2007

When it comes to dressing.....

What do middle-aged women want?

Over at Second City Style they try to puzzle it out....

Style. Not My Daughter's Mother: Middle-Age Women Who Don't Want to Dress Middle-Age. Second City Style Fashion Blog

Outside of the slam against Forth and Towne (which I was happy to see, is being firmly refuted in the comments), it's an interesting take on how challenging retailers are finding it to market to the 40+ woman. Do click the link to the Wall Street Journal article (in which they too, continue the urban legend that F & T "failed" because it explicitly marketed to older women). Check out the sidebar for a tip sheet on flattering looks for the middle aged women - it's pretty decent.

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