‘Bespoke’ Loses Its Value. Sniff.
Even through any such garment is way beyond my reach, I do think it is unfortunate that the ASA refused to uphold the meaning of the word. It just makes it harder and harder for the consumer to determine the true quality of what they are buying as well as undercutting the argument for purchasing quality rather than quantity.
All in all a move I don't think does anyone concerned any favors in the long run!