Interesting.....

After all that tis, tising about how foolish the Gap was to try and market directly to the boomer woman, it looks like others are trying to slink into the market....

Ann Taylor Said to Plan Boomer Unit

Along with Bloomingdales' Quotation department, it seems that retailers are finally figuring out that there's gold in us "over the hill" boomers! (Think I'll go check out the Bloomies near my job - maybe they have this section and I can see for myself what they're offering!)

We'll see if Ann Taylor has more of a stomach for it than the Gap which just plain baled on the concept to try and shore up their other failing stores! (Even through, from what I hear, Forth and Towne was actually making money! Go figure!) Considering how allergic they appear to be in their current stores to stocking sizes over 16, it will be interesting to see if they can conceive of carrying a size 20!

Thanks to Fabulous After 40 for the head's up!

Okay, this is really weird....

I was trying to link to a totally different article - but this is the one that came up:

Writing Her Own Sequel

I'm not one to fight synchronicity....

So, even with a ton of money.....

You still have a hard time finding something to wear once you hit 50!

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A woman spurned
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The loyal St. John customer was turned off by its sexy new look and ad campaign. So now the label is trying to make amends.

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I wonder when the fashion industry is going to get the hint -- while those young people they are salivating over so often look like the way to go (And actually, I do understand their point -- any business has to look to the future), it's the baby boomer ladies that have the cash! (Didn't they ever see "Fried Green Tomatoes"?)

And while, true enough, there is no way in this life I'd be able to drop St. John's type money, the point remains the same across the income spectrum.

Get wise designers! Go after the young -- but don't forget where the bread and butter is right now and for a good while into the future.

Chew gum and walk at the same time, guys -- you can do it! ;-)

(On a totally different note -- what's up with this "a 6 is really a 10" bullsh*t? I guess money may not buy happiness -- but it apparently purchases a whole LOT of denial! : - / )